Unexpected behavior of Generation Z on streaming platforms
- May 7
- 1 min read
"Each generation operates on the basis of a different operating system", is the conclusion of a study
A study of 6,000 users in the United States, Great Britain and Australia showed that Generation Z, i.e. those born between 1997 and 2012, no longer has any loyalty to streaming platforms, in the sense that 60% of respondents activate and deactivate their subscriptions to various platforms based on a single movie or series. In short, respondents wait for the release of an interesting title, watch it, then cancel the subscription to stop paying as long as the streamer does not offer new tempting movies or series.
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